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A watch worth owning once: G-Shock.
Recently seen around $94.90 — check Amazon for the current price
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G-Shock Casio Resin Digital Watch, built for carrying every day.
G-Shock was engineered around a single brief: a watch that survives a drop from shoulder height, and the shock-mounted module still delivers it.
$94.90. Spend once here and the replacement cycle stops.